■4Q sales: ¥32.4 billion, OPM: 13%(sales +5% YoY, +4% in local currencies) ![]() ・Sales volume and average unit prices-Timepiece total: volume +1%, unit price +4% in yen/+3% in local currencies (4Q: +25% YoY)īackground of OPM in 4QAs sales were on the rise, invested strategic sales promotion expenses as planned (strategic expenses in the 4Q had a significant effect on the current year.)ĭetails ・ Investment to expand direct e-commerce outside Japan・ Investment for EC event from Chinese New Year onward・ Online product presentation outside Japan (emerging countries in Asia), etc. ■Sales in China recovered dramatically from last year’s COVID-19 pandemic (4Q: +54% YoY, full year: +22%)■E-commerce sales expanded considerably, driven by strong direct e-commerce sales in Europe and the U.S. In particular, sales of G-SHOCK metal models grew significantly, up 26% YoY. ![]() ■In 4Q, sales of both G-SHOCK and products other than G-SHOCK increased YoY. Timepiece Business Overview (Growth Expansion Businesses)
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